Love EV Campaign

Logo, postcards, magazine ads

MGE's microsite mge.com/LovEv is a resource about electric vehicles. I established the design of this site and it's promotional campaign, which includes logo, direct mails, emails, web banner ads, and magazine/newspaper ads.

Client: MGE (Madison Gas and Electric). Design Firm: RS+K. Role: Concept, design, graphic treatment, layout, print and digital production. (Logo created with Illustrator. Graphics created with Photoshop and InDesign. Layouts created with InDesign and Photoshop.)