Earth Day Every Day 2017

2017 Earth Day campaign promotional video

The "Earth Day Every Day" campaign of MGE (Madison Gas and Electric) provides materials for grade school teachers to teach the value of energy conservation and renewable energy. Three different videos were used by MGE to promote this campaign on their website and social media platforms. The children were photographed against a floor that had been painted green. The photos were combined to create stop-motion films. I created chalk drawings with Photoshop, and I used After Effects to animate the drawings on top of the stop-motion films.

Client: MGE. Design Firm: RS+K. Photography: Radlund Photography. Role: Art direction, storyboarding, illustration, animation, motion graphics, video editing, audio editing, video production. (Stop-motion created with After Effects. Animation created with After Effects, Photoshop and Illustrator. Video produced with After Effects and Audition.)

"Electricity" version

"Wind Power" version

"Good Energy" version